Unconventional Entrepreneur

Shannon Jean

The first computer-related product I bought for resale were laser printers. Why did I buy them?

Because it was the only deal I could find.

I was determined to enter the Apple computer business, but everything else I wanted to buy was too expensive. The laser printers were boring and they were ignored.

I was so excited. I was also so inexperienced.

Nobody wanted my laser printers. No matter how much I lowered the price.

Then I noticed something strange. The logic boards inside the printers were selling for more than I was trying to sell my entire printer.

What?

I had just learned a crucial lesson about the parts being more valuable than the whole.

I changed the way I listed the printers for sale:

Before:Apple Laser Printer: $899

After:Apple Laser Printer Logic Board: $899

Apple Laser Printer Engine: $499

I sold all those laser printer logic boards within a few days, and the engines sold quickly after that.

I used this strategy to generate millions in sales and employ hundreds of people over the next 20 years.

Looking at things from a different, unconventional angle can make you rich. What can you do differently that others are ignoring?

I meet with Entrepreneurs all the time. Its one of the best parts of my day.

Last week, I had five meetings that all left two distinct ideas in my brain:

1. Entrepreneurship can be incredibly lonely.

2. Connecting with other Entrepreneurs is a shortcut to success. Lets tackle loneliness first.

For the sake of this topic, lets call the non-entrepreneurs civilians.

Entrepreneurs have a completely different mindset than civilians. They have to.

Different:

Risk profiles

Systems

Outlook

Problems

Each of the five business owners I spoke to last week said essentially the same thing: Civilians look at me like Im nuts if I start explaining risk, systems, my outlook, and my problems.

This amplifies the feeling of loneliness.

The answer? Connecting with current or aspirational Entrepreneurs.

Heres how to solve for loneliness and increase your chances for success:

• Connect with other Entrepreneurs online. Connecting by commenting on their posts, sending DMs, and booking discovery calls.
• Posting about your experiences online. Go ahead and create an Anon account to get started. Once you get comfortable and meet some great people, you can do a reveal and be yourself.
• Connect in person. Join local SMB groups near you as well as groups like Tribe to meet other crazy people just like you.

Act Now this is all on you. Send the DMs and book the discovery call. Get out of your head and into the conversation with others.

Youll be glad you did!

Selling is not enough.

Selling on Marketplaces like eBay, Poshmark, and others is a shortcut to success.

But you cant stop at just selling.

A few weeks ago I wrote about how to increase your chances of success by getting involved.

How do I know it works?

I hope you have a wonderful holiday with family and friends if you celebrate Christmas.

We have one more Unconventional Entrepreneur newsletter for 2024 you wont want to miss it before we roll into 2025!

Cheers to your success.

~ Shannon

How I can help you today:

1. Grab a Free Guide! Subscribers always get exclusive coupons to access my guides.
2. The Costco Liquidation Auction Guide.
3. The Xccelerator Guide for growing on the platform.
4. Take my Poshmark Unlocked course to start selling today.
5. Book a call! Need help or want to explore a business opportunity?
6. Follow me on X for daily inspiration and strategies to live an uncommon life.

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