Unconventional Entrepreneur

Shannon Jean

Emotion and desire are potent sales levers.

Whether its a $5K handbag or a $500 tool doesnt matter.

By the time I sold $1 Million worth of luxury products, I had learned all about emotional selling.

Here is what I learned and how I used it to reach $4M in sales.

1. Status and Prestige: Luxury items symbolize status and success. Owning a high-end handbag or a badass tool allows customers to express their achievements and social standing, making them feel valued and admired.

2.Exclusivity and Rarity:Limited editions and exclusive collections evoke a sense of rarity. The fear of missing out (FOMO) can lead to a heightened emotional desire to own something that few people can obtain.

3.Emotional Reward:Luxury purchases serve as a reward for personal achievements. The emotional satisfaction of owning something luxurious can create a lasting bond with the brand.

4. Self-Identity and Expression:People use fashion, tools, and trucks (insert cool thing here) as a way to express their personality. Owning a particular brand allows them to align with the brands image, which helps convey their own identity to the world.

5. Aspirational Lifestyle:Luxury brands sell products and a vision of a desirable lifestyle. By purchasing a luxury handbag or fancy truck, customers feel connected to the aspirational lifestyle represented by the brand, which adds emotional value to the purchase.

6. Confidence Boost: Owning a luxury item can boost self-esteem. It makes the buyer feel confident and accomplished, a key emotional driver behind these purchases.

7.Social Validation:Luxury purchases are often about impressing others. Displaying a high-end product can garner admiration, reinforcing the purchasers sense of belonging and social validation.

8.Sentimental Value:Luxury items are often seen as investment pieces or heirlooms, creating an emotional connection beyond mere utility. The idea that the handbag or a watch can be passed down creates a lasting emotional value.

9.Experience and Ritual: The luxury buying experience evokes positive emotions. This unique and indulgent buying ritual enhances the emotional connection with the product.

TL;DR Emotion and desire are powerful motivators, especially in the luxury market, where purchases are often about more than just functionalitythey are about creating feelings and fulfilling aspirations.

Think about these two things when selling no matter what you sell.

Being told we are valuable is such a great part of life.

It was an honor for me to expand Mark Bowles's brain during our three months of coaching.

From Mark: "I hired Shannon Jan as a coach a couple of months ago, and I gotta say it's been an awesome experience. It's changed my life. It's like Shannon took a can of gas and dumped it on the fire within."

Hear the rest:

Have a profitable week!

Cheers,

Shannon

How I can help you today Grab a Free Guide! Subscribers always get exclusive coupons to access my guides. The Costco Liquidation Auction Guide. The Xccelerator Guide for growing on the platform. Take my Poshmark Unlocked course to start selling today. Book a call! Need help or want to explore a business opportunity? Follow me on X for daily inspiration and strategies to live an uncommon life.

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